Ready to deploy

We built Allied Wealth a complete funnel for booking more SMSF-ready retirement advice appointments.

Everything below is already built: the page, VSL, ad scripts, emails, and follow-up assets. If it looks useful, we can switch it on and run it for you.

Pay per result
no monthly retainer
100%
performance-priced
Yours
to keep, regardless
Walkthrough

What we found when we studied Allied Wealth.

Before writing a word, we audited your positioning, competitive landscape, and audience signals. Three findings shaped every deliverable below, and none of it's templated.

Your Positioning

Your edge: Legally independent under the Corporations Act, no commissions, no asset-based/percentage fees, no product-issuer affiliations, no restricted product list (fewer than 100 such advisers in Australia). That thread runs through every piece of content below.

Competitive Landscape

We analysed 4 direct competitors and studied what they're running. The scripts we built position Allied Wealth differently.

Your Audience

The #1 thing on their mind before they book: Don't know whether an SMSF actually makes sense for them, or whether they're being talked into (or out of) one for the wrong reasons. Every piece of content below addresses it.

Everything we built for you, on this page.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together. Summary first, then the full text of each piece further down.

5
Image Ads
Scroll-stopping static creatives mapped to funnel stage
10
Video Ad Scripts
Platform-ready variations across angles and audiences
2
Funnel Pages
Landing page and confirmation page for your funnel
1
Long-Form Explainer Video Script
Full video sales letter, written in your brand voice
6
Confirmation Page Video Scripts
Breakout content for education and trust
8
Pre-Appointment Email Sequence
Confirmation-to-appointment nurture sequence
6
Broadcast Emails
Email sequence
Read the full text · tap any row to expand
Image Ads 5 image ads
A
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No commissions. No product list. No reason to push you either way.
Unbiased-answer wedge ad creative
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The SMSF answer should come from someone with nothing to sell.
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Rollover, consolidate, SMSF, or managed portfolio. The decision should start with the plan.
Retirement-structure outcome ad creative
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Get the structure of your super right before retirement.
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Independence test ad creative
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Ask your adviser these two things.
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Independence proof ad creative
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Fewer than 100 advisers in Australia are legally independent.
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Flat-fee proof ad creative
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Good advice shouldn't cost more just because you've saved more.
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Ad creative
Concept

Angle
Primary text
Headline
Description
Who it speaks to
Video Ad Scripts 5 angles
Angle 1: The unbiased-answer wedge

Variation 1 of 2
What does the person pushing the SMSF earn from it
Headline: Who profits if you set one up?

Hook options:
1. Whoever's telling you to set up a self-managed fund, ask yourself one thing first. What do they earn if you do?
2. There's a reason your bank never brought up a self-managed fund. They can't make money on one.
3. The advice you get on an SMSF depends a lot on who's giving it and how they get paid.

Most advice on whether to run your own super fund comes from someone with a stake in your answer. An accountant who bills to set one up. A fund that keeps your money if you don't. A bank adviser on a product list. None of them are wrong to want the work, but it does colour what you hear. There's a small group of advisers in Australia who take no commissions, sell no products, and charge the same flat fee whatever you decide. They can tell you a self-managed fund is the wrong move and lose nothing by it. That's the only kind of person worth asking. Follow the link and get a read on whether an SMSF actually suits you, from someone with no reason to push you either way.
Variation 2 of 2
Most people who ask us about an SMSF don't need one
Headline: You might not need one at all

Hook options:
1. Most people who ask us whether they need a self-managed fund turn out not to need one.
2. A self-managed fund isn't a prize. For plenty of people it's just more cost and more admin for no real gain.
3. Before you set up your own super fund, it's worth hearing the case for not bothering.

A self-managed fund gets talked about like a milestone, the thing you do once you've made it. The truth is plainer. It suits some people and it's a waste of money and effort for plenty of others. When someone asks us if they should set one up, the honest answer is often no, and we'll tell them why. Sometimes their super's already structured fine, or the cost would outweigh anything they'd gain. We can say that freely because we don't sell the setup and we charge the same fee either way. If you're weighing it up, you deserve a straight yes or no, not a sales pitch. Tap the link and find out which one yours is.

Angle 2: The retirement-structure decision, made once

Variation 1 of 2
One shot at how your super is structured for retirement
Headline: One shot to get this right

Hook options:
1. How your super's structured going into retirement is a decision you mostly make once.
2. You spend 30 years building your super, then pick how to structure it in an afternoon. That's backwards.
3. If you're within a few years of retiring, the structure you choose now is the one you live on.

You spend decades building your super, then the choice that shapes how you actually draw on it gets made fast and rarely revisited. Rollover, consolidate, set up your own fund, move to a managed portfolio, each road leads somewhere different, and once you're retired and drawing an income, unwinding the wrong one gets messy. This is the point where a second set of eyes earns its keep, someone independent who looks at the whole picture, super and investments and tax and estate together, not one product in isolation. Get it right once and you stop second-guessing it. Open the link and see how the decision looks for someone in your position.
Variation 2 of 2
Four roads into retirement and most people guess
Headline: Four roads. Most people guess.

Hook options:
1. Rollover, consolidate, self-managed fund, managed portfolio. Four roads into retirement, and most people pick one on a hunch.
2. There's more than one way to structure your super before you retire. Hardly anyone gets all four explained.
3. Before you retire, your super can go in a few different directions. The trouble is no one lays them out.

There's more than one way to take your super into retirement, and the options rarely get laid side by side. You can roll over, you can consolidate what's scattered across old funds, you can run your own self-managed fund, or you can move into a managed portfolio. Each carries different costs, different control, and a different tax outcome. Most people land on one because it's what their fund offered or what a mate did, not because they compared them properly. An independent adviser with nothing to sell can walk you through all four against your actual numbers and tell you which fits. Hit the link and see the four roads mapped against your own situation.

Angle 3: Independence you can check

Variation 1 of 2
Fewer than 100 advisers in Australia are legally independent
Headline: Fewer than 100 in the country

Hook options:
1. There are roughly 16,000 financial advisers in Australia. Fewer than 100 are legally independent.
2. Your adviser might call themselves independent. By the legal definition, almost none of them are.
3. Of the 16,000-odd advisers in this country, the number who answer to no institution is under 100.

There are about 16,000 financial advisers in Australia, and under 100 of them meet the legal definition of independent. The rest take commissions, charge a percentage of what you've saved, or work off a product list set by the institution behind them. None of that has to be sinister to shape what you get told. A legally independent adviser takes no commissions, sells no product, and answers only to you, which means the advice on your super and your retirement is built around your life, not a menu. That distinction matters most right when you're deciding how to structure everything for retirement. Click the link and see what genuinely independent advice changes about your plan.
Variation 2 of 2
The one question that tells you if your adviser is independent
Headline: Ask your adviser this one thing

Hook options:
1. Your adviser sounds independent. There's one question that tells you whether they actually are.
2. Anyone can say they put you first. One question checks it in under a minute.
3. Want to know if your financial adviser is genuinely independent? Ask them how they get paid.

Plenty of advisers describe themselves as independent and on your side. The way to check is to ask how they're paid. Do they take commissions on products they recommend? Does their fee rise as a percentage of your balance? Are they limited to a list set by the company behind them? If the answer to any of those is yes, the advice you get is shaped by something other than your best interest, however good their intentions. Genuine independence means none of the above, a flat fee, no products, no list, no institution to please. When you're sorting out your super before retirement, that's the difference between advice for you and advice that suits someone else. Follow the link and see what to ask before you trust anyone with this.

Angle 4: Flat fee vs the percentage

Variation 1 of 2
The more you save the more they charge for the same work
Headline: Why does saving more cost more?

Hook options:
1. Most advisers charge a percentage of your balance. So the more you save, the more they take for the same work.
2. Two people, same advice, same hours. The one with more super pays their adviser more. Ask why.
3. Your adviser's fee is a slice of your balance. As your super grows, so does their cut, for doing nothing extra.

A lot of financial advice gets charged as a percentage of what you've saved. On the surface it sounds fair. In practice it means the bigger your balance gets, the more you pay every year, even though the work behind the advice barely changes. Two people can get the same plan and the same hours, and the one who saved harder hands over more. There's another way to do it, a flat fee agreed up front that doesn't climb just because your super does. When you're carrying a serious balance into retirement, the difference between a percentage and a flat fee compounds into real money over the years you're advised. Tap the link and see what flat-fee advice would actually cost you.
Variation 2 of 2
Good advice shouldn't cost more because you saved more
Headline: A flat fee, from $800 a month

Hook options:
1. Good advice shouldn't cost you more just because you've saved more. Ours doesn't.
2. We charge a flat fee, from $800 a month, whatever your balance. No percentage, no minimum to start.
3. There's no investment minimum to get advice from us, because our fee isn't a slice of your balance.

Most advisers tie their fee to your balance, so a bigger super means a bigger bill, year after year, for much the same work. We don't work that way. The fee is flat, agreed up front, and starts from $800 a month including GST, whatever you've got saved. Because it isn't a cut of your balance, there's no investment minimum to come and talk to us, and for many people the fee is tax deductible. That changes who advice is actually for. You don't need to have hit some threshold to get a clear, independent read on how to structure your super before you retire. Open the link and see exactly what's included and what it costs.

Angle 5: The senior adviser who answers to you

Variation 1 of 2
Do you get the person who signed you or whoever is free
Headline: Who picks up when you call?

Hook options:
1. When you ring your adviser, do you get the person who signed you, or whoever happens to be free?
2. At a lot of firms the senior adviser wins you, then hands you down the chain. You feel it within a year.
3. The adviser who pitched you and the one who actually manages your money aren't always the same person.

At plenty of firms a senior adviser brings you on, then your account slides across to someone more junior. You only notice when you call with something that matters and get a name you don't recognise. Every one of our advisers is a senior owner of the business, and they keep their client book small on purpose. So the person who understands your situation is the person who answers the phone, and they've got the room to actually know your circumstances. With more than 60 years of experience between the principal advisers, that's a lot of judgement pointed at a deliberately short list of people. When the decisions are this size, knowing who's on the other end matters. Click the link and see how a small, senior book works.
Variation 2 of 2
We turn people away because a small book is the point
Headline: We keep the book small on purpose

Hook options:
1. We turn people away. Keeping the client book small is the whole point, not a marketing line.
2. Most firms grow by adding clients. We grow by being choosy about them.
3. If an adviser will take anyone with a pulse, ask how much attention you'll really get.

Most advice firms grow by signing as many clients as they can fit, then spreading them across a widening team. We do the opposite. Every adviser here owns the business and keeps a small book on purpose, because a senior adviser with 40 clients can do things one with 400 simply can't, like actually remember your circumstances when you call. That's not a luxury when you're making big calls on your super and your retirement income, it's the point. It also means we'll say no when we're not the right fit, which is its own kind of honesty. If you want a second opinion from someone who'll genuinely have the time for it, follow the link and see whether there's room.

Long-Form Explainer Video Script 1 complete script

Offer: Independent retirement and wealth advice for SMSF-suitable Sydney pre-retirees (flat 12-month subscription). Free Introductory Meeting is the conversion event.
Estimated length: 6-7 minutes


If you're somewhere inside the last decade before you retire, and you've got real super behind you, a business, a lump sum, an investment portfolio, then there's a decision sitting in front of you right now that's bigger than most people treat it.

Should you set up a self-managed super fund before you retire? Or roll over and consolidate what you've got? Or build a proper portfolio around it and leave it where it sits?

The person most people ask that question to is usually the one who can't give you a straight answer, because they've got a product to sell, a platform to fill, or a fee that gets bigger the more of your money they manage.

We're Allied Wealth, an independent advice firm in Martin Place, and the reason we made this video is that we can answer that question without an angle. There's no fund here to push you into, no product list to sell from, and no incentive to talk you into an SMSF or out of one. Whichever way the answer lands, it doesn't change what we earn, which turns out to be the whole point of how the firm is built.

It's worth being precise about what "independent" actually means, because the word gets used loosely.

In Australia there are roughly 16,000 financial advisers. Fewer than 100 of them meet the legal definition of independent under the Corporations Act, and that's the bar Allied Wealth clears. We take no commissions, no asset-based or percentage fees, no ties to a product issuer, and we work from no restricted list. Almost everyone you'll talk to fails at least one of those tests, usually without telling you.

Chris Rae founded the firm in 2020 after more than 22 years in financial services, and he holds the SMSF Specialist Advisor accreditation, the SSA, which is the recognised mark for advising on self-managed super specifically. So when the question is whether an SMSF is right for you, you're getting an answer from someone who specialises in exactly that, and who has no reason to tilt it. Across our principal advisers there's over 60 years of combined experience, and every one of them is a senior adviser who owns part of the firm and keeps a deliberately small book of clients.

Now, why does this matter more right now than it did five years ago?

Because the decisions you make in the years just before you retire are the ones you mostly can't undo. How your super is structured, whether you've got the right vehicle for the income you'll actually need, how tax sits across your super, your investments and your estate. Get the structure right once, early, and the rest of retirement gets a lot calmer. Defer it, or hand it to an adviser who's conflicted under the surface, and you can spend years paying for a decision that was made for the wrong reasons.

Most people miss that the SMSF question is rarely just about the SMSF. It's a doorway into the whole picture, the way your super, your tax structure and your estate plan all work together to fund the life you're planning, and that wider picture is the work we actually do.

The way we help starts with a clear, unbiased read on the structure question itself. Is an SMSF right for you, or is a rollover, a consolidation, or a managed portfolio the better fit given your situation? We assess it on its merits, not against a product we happen to sell.

From there it's advice built around your life stage rather than a fixed menu. The firm deliberately doesn't keep a list of pre-defined services, because the right advice is different for every client. We look across the whole picture, superannuation and retirement planning, your investment portfolio, tax-effective structuring, estate and succession, cash flow, personal insurance, and coordinate it into one plan with one adviser who actually knows you.

And it's all on a flat fee. A fixed 12-month subscription, agreed upfront, that starts from $800 a month including GST and moves with the complexity of your situation, not the size of your balance. It's generally tax deductible, there's no separate fee for the advice document itself, and there's no minimum investment to work with us. The fee doesn't grow as your money grows, which is exactly why we can stay genuinely on your side of the table.

Let me deal with the questions you're probably already asking.

Is advice really worth a fixed monthly fee? For most people in this position, the cost of getting one structural decision wrong this close to retirement dwarfs the fee many times over. You're paying for the decision to be made right, once.

Do I have enough to make this worthwhile? There's no minimum. Because we don't charge on assets, we're not filtering for the biggest balances, we're working with people who've built something real and want it structured properly.

Aren't all advisers just selling a product or a platform? Most are, which is the reason fewer than 100 in the country can legally call themselves independent. We're one of them, and you can hold us to the definition.

And I don't want to run my own super fund. You don't have to. An SMSF is one option we'll assess honestly, and if it's not right for you, we'll say so plainly. That's the advantage of asking someone with nothing to sell.

We're a deliberate fit for some people and the wrong fit for others, and we'd rather be honest about which is which.

This is built for people who've genuinely accumulated something, a strong super balance, a business, investments, a lump sum, and who want it looked after by an adviser who answers only to them. People who'd rather have a straight answer than a polished pitch. If you're early in your working life with little behind you yet, or you're chasing a hot tip and a quick return, we're not the right firm, and we'll be the first to tell you.

If that does sound like you, the next step is simple.

Fill in the short form just below this video, and answer each question as honestly as you can. It only takes a minute, and it tells us where you're up to and whether an SMSF or another structure is even on the table for your situation. Based on what you share, we'll invite you to a free, no-obligation introductory meeting with one of our advisers, where we'll talk through your circumstances and whether what we do is a fit. There's no engagement and no cost for that first conversation.

A few of the people we work with have said it better than we can.

One client wrote that we'd advised them for over five years, helped structure their superannuation and their affairs tax-effectively, made sure their estate planning met their objectives, and found low-fee investments along the way. Another, with us since 2020, said our being completely independent and giving advice in their best interests rather than our own, while working alongside their other advisers, led to an outcome they were genuinely happy with. A third, an eight-year client, said they couldn't speak highly enough of how we guided their financial situation through every up and down. And another simply said we take the time to understand their specific goals and then explain the complicated parts in a way that's actually easy to follow.

So to bring it back to where we started.

The decision about how to structure your super before you retire is one of the few you really can't take back, and it deserves an answer from someone with no reason to bend it. That's what independent advice is for. No commissions, no product to sell, no fee that grows with your balance, with a clear plan built around you and the retirement you're actually planning for.

Fill in the form below this video and answer each question honestly. We'll take it from there.

Confirmation Page Video Scripts 6 scripts
Video 1: Welcome (confirmation-page lead video, no title shown)

Thanks for booking your Introductory Meeting with us. I know how these decisions sit with people, so before anything else, a quick rundown of what happens from here.

First, the meeting itself. It's a conversation, not a sales pitch. One of our advisers will sit down with you, get a feel for where you're at, what you've built, and what you're trying to sort out before you retire. Whether that's the SMSF question, a rollover, how your super's structured, or just getting one clear plan across the whole picture. If an SMSF makes sense for you, they'll tell you. If it doesn't, they'll tell you that too. We don't have a product to sell, so there's no version of this where we talk you into something. You'll get a straight answer, and you're free to walk away with it.

Over the next few days you'll get a couple of short emails from us. They're not spam, and they're not a drip campaign trying to wear you down. Each one just answers a question most people have before they come in, so you can show up already up to speed.

Now have a look at the clips below this one. They're short, and each one tackles a question we hear a lot. Is the fixed fee actually worth it. Do you even have enough for this to matter. Aren't all advisers just selling something. Should you set up an SMSF before you retire, or is that the wrong move for you. Whether your accountant already has this covered. Watch the ones that sound like your situation. The more you've thought through, the more time the adviser can spend on what's specific to you instead of the basics.

That's it. No pressure from us, and nothing's locked in. We'll see you at the meeting, and if you've got a question before then, you've got our number. Looking forward to it.

Video 2: Is independent financial advice actually worth a fixed monthly fee?

It's a fair question, so let me put the number on the table. Our minimum fee for a twelve-month agreement is $800 a month, including GST, and it moves with how complex your situation is. There's no separate Statement of Advice fee bolted on, and the fee is generally tax deductible.

The part that matters more than the number, though, is why it's flat. We charge a flat fee on purpose, with no percentage of your assets and no commissions. So as your balance grows, your fee doesn't creep up alongside it, and nothing in how we get paid pushes us toward one product over another. You're paying for advice, full stop, not for the privilege of us managing a pile of money we get a slice of.

Think about what a structuring decision this close to retirement is actually worth getting right. The way your super's set up, whether an SMSF suits you, how your income's drawn down, how it's all taxed. Those are decisions you mostly make once. A flat fee for an independent set of eyes on that, with no incentive tugging at the answer, tends to look small against the cost of getting the structure wrong.

If you want to walk through exactly what's included for the fee, raise it in the meeting and the adviser will lay it all out, line by line.

Video 3: Do I have enough for an SMSF, or for full advice, to be worth it?

A lot of people hold off on booking because they're privately wondering if they've got enough for this to be worthwhile. So let me clear something up.

We don't have a minimum investment to engage us. Because our fee isn't a percentage of your assets, there's no balance you need to hit before we'll talk to you. That's deliberate. The whole point of a flat fee is that it's the same conversation whether your numbers are modest or substantial.

On the SMSF side specifically, there's a question people expect us to answer with a single number, and we won't, because the honest answer isn't a figure you read off a page. Whether an SMSF suits you depends on what you're trying to do, how hands-on you want to be, what you already hold, and how close you're getting to retirement. An adviser with no product to sell can look at all of that and tell you plainly whether it stacks up for you, or whether something simpler does the job better. That's the value of asking someone who doesn't earn more either way.

Bring your actual situation to the meeting. The adviser will tell you straight whether full advice, or an SMSF, is worth it for you specifically.

Video 4: Aren't all advisers just trying to sell me a product?

If you're sceptical here, you should be. Most people who've been near financial advice have felt the gentle nudge toward a particular fund, platform or product, and there's usually a reason for the nudge sitting in how that adviser gets paid.

So let me be specific about what sets us apart, because the word independent has an actual legal definition behind it. To call yourself independent under the Corporations Act, you can't take commissions, you can't charge asset-based or percentage fees, you can't be affiliated with a product issuer, and you can't work off a restricted list of products. We meet that definition. And to give you a sense of how rare that is, there are roughly 16,000 financial advisers in Australia, and fewer than 100 are classified as truly independent.

What that means for you is simple. There's no product we're trying to move, and no commission waiting at the end of a recommendation. When we look at whether you should set up an SMSF, or roll something over, or leave things where they are, the answer comes down purely to what's right for you. It's only about you, and we answer to you alone.

If you want, ask the adviser in the meeting to show you exactly how the independence works in practice. They're happy to.

Video 5: Should I even set up an SMSF before I retire?

This is probably the question that brought you here, so let me be honest about it. An SMSF is a powerful structure for some people and completely the wrong move for others, and the difference usually comes down to your specific situation, not a rule of thumb.

There's a reason it's worth asking us in particular. An adviser who's tied to a platform or a product list has a reason to lean you one way. We don't. Because we're independent and we charge a flat fee, we genuinely don't care whether you end up with an SMSF, a rollover, or your super left exactly where it is. We only care that the structure's right for the income you'll need and the life you're planning. That's a rare position to be advised from when the question is this loaded.

And it's a credentialed view, not a guess. Our founder, Chris Rae, is an accredited SMSF Specialist Advisor, so the SMSF decision gets assessed by someone who genuinely knows the structure inside out, then weighed honestly against the alternatives rather than sold to you.

In the meeting, nothing's decided in advance. You get an adviser walking through your circumstances and telling you which structure actually fits, with nothing riding on the answer.

Video 6: My accountant already handles my super, or I'll just do it myself

Plenty of the people we talk to have a good accountant, and some have been managing their own super for years. So we're not here to tell you that you need us. We just want to be clear that what we do is a different job.

An accountant is usually brilliant at the compliance and the admin, getting your tax return right, making sure the structure's lodged correctly, the boxes ticked. What that doesn't cover is the strategy. Whether the structure itself is the right one for where you're headed, whether your investments are set up well inside it, and whether your super, investments, tax and estate plan all fit together into one coordinated picture rather than sitting as separate pieces handled separately. That's the gap an independent adviser fills, and it sits alongside your accountant rather than replacing them.

One of our clients put it well. They said our being completely independent, and giving advice in their best interests rather than our own while working in tandem with their other advisers, led to an outcome they were genuinely happy with. That's the role. We're the strategic, independent set of eyes that ties the whole thing together, and we coordinate with the people you already trust.

If you're not sure where your accountant's job ends and ours begins, that's a great thing to raise in the meeting. The adviser will draw the line clearly for your situation.




## Page layout recommendation

- Breakout 1 (Welcome) sits front and centre at the very top of the confirmation page as the lead video, with no title above it. It's the first thing they see after booking.
- Breakouts 2 to 6 fill a titled grid beneath the welcome, each card showing the question as its title. Order them as written: fee worth → enough to qualify → product-selling scepticism → SMSF-before-retirement decision → accountant overlap. Cost and qualification objections lead because they're the most common deal-killers; the SMSF decision sits centrally as the emotional core; the accountant question closes.
- Keep the calm, principled Allied Wealth tone in any surrounding page copy. No urgency timers, no hype.

## Follow-up integration notes

- The pre-call email sequence should mirror these breakout themes (fixed-fee value, "do I have enough", independence, the SMSF decision) so the confirmation page and the emails reinforce one another rather than repeat verbatim.
- The welcome video pre-warns the lead that a couple of short emails are coming, which licenses the pre-call sequence and keeps it from reading as spam.
- All advice and the meeting itself are referenced as delivered by "one of our advisers" / "the adviser", never by the on-camera host. Founder Chris Rae appears only in the third person, by his SSA credential. Any team member can deliver these scripts and they stay evergreen.

Pre-Appointment Email Sequence 8 emails
Email 1: Welcome and what to expect


Day 0, immediately after booking
Pillar: Welcome + expectation set
Subject A: what happens at our meeting
Subject B: your meeting is booked, a note from chris
Preview: A short read on what to expect, no prep required.




Your Introductory Meeting is booked, and I wanted to write to you myself before we speak.

A quick word on what this is, and what it isn't. It's a free, no-obligation conversation to understand where you are, what you're weighing up, and whether we're the right people to help. Nothing to sign, nothing to buy. If we're not a fit, I'll tell you, and you'll still leave with a clearer view than you arrived with.

You booked off the back of a question a lot of people near retirement are sitting on. Should I set up a self managed super fund before I retire, or is a different structure the better move. It's a fair question, and it's exactly the kind of decision worth getting right once.

The reason our answer comes out differently is structural. We're one of fewer than 100 financial advisers in Australia who are genuinely independent under the Corporations Act. No commissions, no product list to push, no fee that scales with your balance. So when we look at the SMSF question with you, we've no incentive to talk you into one, or out of one. It's only about you.

Over the next few days I'll send you a handful of short emails. The objections people raise with us, how our fee actually works, a client story or two, and a few things you can use whether or not we ever work together. Read them at your own pace.

If you'd like the full picture on how we operate before we meet, our independence and fee structure are laid out here: {{about_page_link}}.

Talk soon,
Chris Rae
Founding Director, Allied Wealth

Email 2: The fee question most people sit on


Day 1, AM
Pillar: Hard objection #1 (is advice worth a fixed monthly fee)
Subject A: the fee question most people sit on
Subject B: what you actually pay, in plain numbers
Preview: The flat-fee maths, with nothing hidden behind it.




Most people who book a meeting with us are turning over the same quiet question. Is financial advice actually worth paying a fixed monthly fee for.

It's a reasonable thing to ask, so let me answer it the way I would if you were sitting across from me.

Our minimum fee for a twelve-month agreement is $800 per month, including GST. It varies with how complex your situation is, it's generally tax deductible, and there's no separate Statement of Advice fee bolted on top. You know the number before you agree to anything.

Now compare that to how most advice in Australia is paid for, which is a percentage of your assets. On the surface it can feel painless, because it comes out of your balance rather than your bank account. But a percentage fee does two things you don't see. It grows every year your balance grows, whether or not the work grew with it. And it gives the person advising you a reason to keep your money where their fee is biggest.

We don't charge that way, on purpose. A flat fee means the advice you get isn't shaped by how much you have or where you hold it. It also means that when you've a large balance to protect, you're not paying more simply for having built more.

So the honest answer to whether advice is worth a fixed fee is this. If the advice is independent and the fee doesn't move with your money, you're buying judgement, not a product. For someone making structural decisions five or ten years out from retirement, that judgement is usually the cheapest part of the whole exercise.

We can walk through what your specific number would look like when we meet.

Chris

Email 3: What eight years of advice actually looks like


Day 1, PM
Pillar: Lesson-based case study
Subject A: what 8 years of advice actually looks like
Subject B: a client story, and the part that mattered
Preview: One client, one decision, the bit people miss.




I want to tell you about a client we've advised on their superannuation for eight years, because the lesson buried in it's worth catching.

When people picture financial advice, they picture a single clever decision. The right fund, a clean structure, the one move that changes everything. That isn't really where the value sits.

This client came to us part way through their working life, with their super in a structure that was fine but not built around where they were actually heading. We didn't make one dramatic change. Instead we made a series of unhurried ones, structuring their super and their wider affairs tax efficiently, making sure the estate side actually matched what they wanted to happen, and revisiting it as their life and the rules changed. In their words, we guided them through the ups and downs of those years.

The lesson is this. That first decision matters, but the value compounds in the years after it, in having someone independent looking at the whole picture as it shifts. Super, tax, investments, estate, none of them in isolation. That's hard to do when the person advising you is tied to a product, because the product becomes the answer to every question.

It's also why we keep small client books. Each adviser with us is a senior adviser and an owner, and between the three principals we hold over 60 years of combined experience. That only works if we're not trying to be everything to everyone.

Prefer to watch rather than read? A short video on how we think about advice over a relationship, not a transaction, sits here: {{case_study_video_link}}.

Chris

Email 4: The fee that grows with your balance


Day 2, AM
Pillar: Math / financial model (flat fee vs asset-based)
Subject A: the fee that grows with your balance
Subject B: flat fee vs a percentage, the real difference
Preview: Two structures, same balance, different outcome.




Yesterday I mentioned our flat fee in passing. Today I want to show you the maths properly, because this is where independence stops being a word and becomes a number.

Take two advisers giving the same quality of advice on the same balance. What separates them is how they charge.

One charges a percentage of what you hold. The exact figure varies, but the structure is the point. As your balance grows over the years approaching and into retirement, the fee grows with it, automatically, without the work necessarily growing at all. Worse, the fee follows the money. Move your balance somewhere that doesn't pay the adviser, and a reason exists for them to steer you away from it.

The second adviser charges a fixed fee, agreed upfront, that reflects the actual complexity of your situation rather than the size of your balance. Ours starts at $800 per month including GST. When your balance is larger, you don't pay more for that fact alone. And because the fee doesn't move with where your money sits, nothing tugs the advice in one direction.

I'm not going to put a fabricated savings figure in front of you, because your situation is your own and a made up number helps no one. But run it on your own balance, over the fifteen or twenty years that matter most, and the gap between a percentage and a flat fee is rarely small.

This is the whole reason we're structured the way we are. Independence under the Corporations Act isn't just a badge. It means no commissions, no asset-based fee, no product issuer behind us. The fee model is the proof, not the claim.

We can put your real numbers against this when we meet.

Chris

Email 5: How to tell if your adviser is actually independent


Day 2, PM
Pillar: Actionable asset (DIY)
Subject A: tell if your adviser is actually independent
Subject B: four questions to ask any adviser
Preview: Use this even if we never speak again.




Something you can use this week, whether or not we end up working together.

Almost every adviser in Australia will describe themselves as objective, client-first, on your side. The trouble is that the word independent has a specific legal meaning under the Corporations Act, and very few advisers actually meet it. Roughly 16,000 advisers in Australia, fewer than 100 who can truly call themselves independent.

So instead of taking anyone's word for it, ask these four questions of any adviser you're considering, including us.

Do you receive any commissions from product providers. A genuinely independent adviser will say no, full stop.

Is any part of your fee a percentage of my assets. A yes means your fee grows with your balance and follows your money, which shapes the advice whether anyone intends it to.

Do you work from a restricted or approved product list. A yes means your options were narrowed before the conversation started.

Are you owned by, or aligned to, a bank, fund or dealer group. Ownership tends to find its way into recommendations.

Four questions, four clean answers. If an adviser hesitates or qualifies any of them, you've learned something useful for free.

We answer no, no, no, and no. That's what genuine independence looks like, and it's the entire reason we exist.

Bring these to our meeting and put them to me directly. I'd rather you check than assume.

Chris

Email 6: Do I even have enough for an SMSF


Day 3, AM
Pillar: Hard objection #2 + transparency
Subject A: do i even have enough for an smsf
Subject B: the honest answer on whether smsf suits you
Preview: The question we get no benefit from pushing either way.




A lot of people book with us because of the SMSF question, then arrive half expecting to be sold one. So let me be straight with you before we meet.

A self managed super fund isn't right for everyone, and we've no reason to pretend otherwise. There's no commission to us for setting one up, and no fee that grows if you move more money into it. Whether an SMSF suits you makes no difference to what we're paid. That's the whole point of asking an independent adviser this particular question.

An SMSF gives some people control and structuring options that genuinely fit where they're heading, especially with property or particular assets in the picture. Plenty of others find it more responsibility and cost than the benefit justifies, with a different structure doing the job better. Both answers sit fine with us, because our job is to tell you which one is true for you, never to nudge you toward the one that pays.

Worth saying too, this isn't generic territory for us. Our founder holds the SMSF Specialist Advisor accreditation, so the SMSF side of the conversation is led by someone formally credentialed in it, not handled in passing.

When we meet, we'll look at your actual position and give you a clear answer. Set one up, leave it alone, or look at a different structure entirely. You'll leave knowing which, and why.

No pressure either way, because that's the only way independence works.

Chris

Email 7: Why fewer than 100 advisers can say this


Day 3, midday
Pillar: Macro urgency (real market shift)
Subject A: why fewer than 100 advisers can say this
Subject B: what changed after the royal commission
Preview: The window, and why it sits open now.




There's a reason genuine independence is suddenly something people go looking for, and it's worth understanding before we speak.

For years, most Australians got their financial advice from people aligned to a product. A bank, a fund, a dealer group. The Royal Commission pulled the curtain back on what that arrangement actually did to the advice people received, and trust in product-aligned advice hasn't recovered since.

At the same time, the number of advisers in Australia has fallen sharply, while the number of people approaching retirement and needing real decisions made has not. So you've rising demand, a shrinking pool of advisers, and a hard-won understanding that not all advice is built the same way.

That's the backdrop to a number I keep coming back to. Roughly 16,000 advisers in Australia, fewer than 100 of them genuinely independent. The category you're actually looking for is rare, and it isn't getting any larger.

I'm not telling you this to rush you. No spot is filling up, no deadline sits on our calendar. I'm telling you because the structural decisions you're weighing, around your super and your retirement, are far easier to get right with independent eyes on them now, while you still have time and options, rather than after the fact.

We've that meeting in the calendar for exactly this reason.

Chris

Email 8: Before we speak


Day 3, evening (or Day 4 AM if the meeting is in the morning)
Pillar: Final prep
Subject A: how to get the most from our meeting
Subject B: a short note before we speak
Preview: What to bring, nothing to buy.




We speak soon, so a short note to make the meeting as useful as possible for you.

Nothing to prepare and nothing to buy. This is a conversation to understand your position and tell you, honestly, whether and how we can help. A few things help if you'd like to get the most from it.

It helps to have a rough sense of where your super and investments sit today, and who currently advises you, if anyone. You don't need exact figures or paperwork, just the shape of it.

It also helps to bring the one or two decisions weighing on you most. The SMSF question, a rollover, how to structure your retirement income, whatever is actually keeping you up. We'll spend the time where it matters to you.

And bring the four questions from earlier this week and put them to me directly. No, no, no and no. I want you checking, not assuming.

If anything has changed and the time no longer suits you, reply here and we'll find a better one. Otherwise, you're confirmed: {{booking_confirmation_link}}.

I'm looking forward to it.

Chris Rae
Founding Director, Allied Wealth




## Asset checklist (must exist before sending)

- `{{about_page_link}}`: Allied Wealth independence and fee-structure page (existing site page).
- `{{case_study_video_link}}`: short video, Chris on advice as a relationship not a transaction (Email 3). Optional but recommended. If not built, drop the "prefer to watch" line.
- `{{booking_confirmation_link}}`: Office 365 Bookings confirmation and reschedule link for the Introductory Meeting (Email 8).

## Personalization slots

- All emails segment to the SMSF-curious Sydney pre-retiree avatar (no per-lead application data assumed). If the booking form captures a stated decision (SMSF, rollover, retirement income), inject it into Email 6 and Email 8 in place of the generic "the SMSF question, a rollover..." line.
- `{{first_name}}` may be added to the Email 1 and Email 8 greetings if the booking captures it. Omitted here to avoid broken merge fields.

Broadcast Emails 6 emails
Email 1: The question nobody answering it can answer cleanly


Structure: Contrarian Call-Out, Dismantle, Alternative Framework
CTA level: none
Subject A: the smsf answer your fund will never give you
Subject B: who decides if an smsf is right for you
Preview: The person answering usually has a reason to lean one way.

"Should I set up an SMSF before I retire?"

It's one of the most common questions we get from people in their fifties and sixties. It's also one of the hardest to get a straight answer to, and the reason comes down to who you tend to ask.

Your super fund knows an SMSF means money leaving them. An accountant who sets them up sees a new client. An adviser paid a percentage of what they manage tends to find the structure that holds the most assets looks most appealing. None of those people are villains. They're just answering a question that happens to have a right answer for them as well as for you.

We sit in an unusual spot. Allied Wealth holds no products, takes no commissions, and our fee doesn't move with your balance. So whether an SMSF is right for you or wrong for you, our answer costs us nothing either way. That's the only condition under which the answer is actually about you.

The frame we use instead of a yes or a no is this. An SMSF is a structure, not a goal. The goal is the retirement income you want and the control and tax position that get you there. Sometimes an SMSF is the cleanest way to that. Often a rollover, a consolidation, or a well-built managed structure does the same job with less for you to run. The structure should be chosen last, after the goal is clear, not first because someone benefits from it.

So before you decide on the vehicle, get honest about the destination. Name the income you'll actually need, the things you want control over, the things you'd happily never think about again, and who inherits and how cleanly. Answer those, and the right structure tends to pick itself.

We'll come back to that decision over the next few weeks, one piece at a time.

Email 2: What "independent" actually means, and why almost no one is


Structure: Concept, Framework, Takeaway
CTA level: none
Subject A: fewer than 100 in the whole country
Subject B: the word "independent" has a legal meaning
Preview: Most advice that calls itself independent legally isn't.

There are roughly 16,000 financial advisers in Australia. Fewer than 100 are legally allowed to call themselves independent.

That gap surprises most people, because the word gets used loosely. So it's worth knowing what it actually means, because it changes how you should read any advice you're given.

Under the Corporations Act, independent has a strict definition. To use the word, an adviser must take no commissions, charge no fees based on a percentage of your assets, and hold no ties to any product issuer or restricted list of products they're nudged to recommend. Fail any one of those, and you can't legally claim it. That's why the number is so small.

Why it matters comes down to three pressures most clients never see:

- A commission means a product pays the adviser when you buy it. The recommendation and the payment point the same way.
- A percentage-of-assets fee means the adviser earns more as your balance grows, which favours structures that gather more assets under their management.
- A restricted product list means the answer to "what should I invest in" is bounded before your situation is even discussed.

None of those make an adviser dishonest. They just mean the advice has a thumb on the scale, and you rarely get to see which way it presses.

The takeaway is simple. When you ask whether an SMSF, a rollover, or a managed portfolio is right for you, the question that matters most is whether the person giving the answer earns anything different depending on what you choose. If they do, the advice is still worth having, but read it knowing the thumb is there. If they don't, you're getting the rarest thing in this industry: an answer that's only about you.

Email 3: The trap of getting it right "eventually"


Structure: Common Phrase, Reframe, Core Insight
CTA level: none
Subject A: "i'll sort the structure out closer to retirement"
Subject B: the decision that gets harder every year you wait
Preview: Deferring this one feels safe. It rarely is.

"I'll sort all this out closer to retirement."

If you've caught yourself thinking that about your super structure, you're in good company. Almost everyone with a real balance has parked the big decisions for a calmer day. Trouble is, those decisions don't sit still while you wait.

In the years just before you stop working, the structural choices carry the most weight and the least room to undo. How your super is held, whether it moves into pension phase, how and when you draw it down, what an SMSF would and wouldn't give you: these compound. Get the structure right at fifty-five and the next decade works for you. Reach for it at sixty-four and some of the best options have already closed.

So reframe it. "Closer to retirement" isn't a safer time to decide. It's a more expensive one. The version of you with the most options is the one looking at this five to ten years out, not the one a few months from a finish line, trying to reverse decisions that have already set.

This is the part people get wrong about caution. Deferring a decision feels like the careful choice, but it's still a choice, and it's usually the one that costs the most.

Doing nothing is doing something. So decide early, and decide once.

Email 4: Why we charge a flat fee, and what it changes


Structure: Misconception, Reframe, Teach, Embedded CTA, Keep Teaching
CTA level: embedded (soft)
Subject A: the fee that doesn't grow when your balance does
Subject B: what a percentage really costs over twenty years
Preview: A small percentage on a large balance adds up fast.

For a long time, the industry standard was to charge a percentage of what you have. It sounds reasonable on the surface, and it's also the reason a lot of retirement advice costs far more than it should.

The maths people skip is this. A "small" 1% on a balance that climbs through retirement isn't a flat cost. It scales with the very number you spent decades building, and it keeps scaling whether the work that year was substantial or barely changed. You can pay tens of thousands a year for advice that, in plain terms, didn't get more complex just because your balance grew.

We do it differently, and not as a gimmick. Our fee is fixed, agreed upfront, and starts from $800 a month including GST, varying with how complex your situation actually is rather than how large it is. It's generally tax deductible, with no separate fee for the advice document and no minimum investment required to work with us. The advice is priced on the work, not on your wealth.

That structure is why the SMSF question can be answered honestly here. We earn the same fixed fee whether you set one up or never do, so nothing pulls the answer one way. If you've been weighing the structure and want it looked at by someone with no product to sell, that's exactly what the introductory meeting is for. It's free, there's no obligation, and you leave with a clearer view either way.

What a flat fee really changes is whose interest the advice serves. When the fee is fixed, the adviser has no reason to favour the structure that holds the most assets, recommend more product, or keep you in something that suits them more than you. The incentive to do right by you and the incentive to get paid finally point in the same direction. For most people, that alignment is worth more than any single recommendation we'll ever make.

Email 5: The day the question wasn't about the SMSF at all


Structure: Client Story, Coaching Moment, Principles
CTA level: soft
Subject A: he came in certain he needed an smsf
Subject B: the meeting that changed the question
Preview: Sometimes the right answer is the structure you don't set up.

A client came to us a few years back convinced he needed to set up an SMSF before he retired. He'd read enough to feel behind, a friend had done it, and he wanted control. The first thing we told him was that we might end up advising against it. He looked genuinely surprised.

We spent the meeting not on the SMSF but on what he was actually trying to do: a reliable income from sixty, the ability to help his kids without derailing his own plan, and an estate that passed on without a fight. Only once those were clear did we look at structures. For his situation, a consolidation and a tax-effective managed structure did the job with far less for him to run, and an SMSF would have added cost and admin for control he didn't really want to exercise.

He left without the thing he came in for, and told us months later it was the most useful advice he'd been given in years. The coaching moment wasn't about super at all. It was that he'd been shopping for a vehicle before he'd named the destination.

A few principles sit underneath that:

- Start with the life, not the product. The structure is the last decision, not the first.
- Control has a price. Sometimes it's worth paying, and often it's paid for nothing.
- The right advice is sometimes the recommendation not to do the thing you walked in wanting.

If you've been circling the SMSF decision and want it looked at by someone whose only job is to get your answer right, the introductory meeting is a free, no-obligation place to start. Worst case, you leave knowing the structure you've already got is the right one.

Email 6: Five questions to ask before you change anything


Structure: Concept, Framework, Takeaway
CTA level: soft
Subject A: five questions before you touch your super
Subject B: the checklist we run before any structure change
Preview: Run these before anyone moves your money anywhere.

Before you set up an SMSF, roll over a fund, or change how your super is held, there are five questions worth sitting with. They're the same ones we work through in a first meeting, and you can start on them on your own.

- What income do I actually need in retirement, and from what age? Most structure decisions get easier once this number is real rather than a guess.
- What do I genuinely want control over, and what would I happily hand off and never think about again? Control is the whole case for an SMSF, and only you can say how much you want.
- Who's recommending this change, and do they earn anything different depending on what I choose? If the answer is yes, the advice still has value, but read it knowing which way it leans.
- What does this cost me over ten or twenty years, not just this year? A percentage fee or an admin load looks small annually and large across a retirement.
- What happens to all of this when I'm gone? The cleanest structures are the ones that pass on without a mess.

If you can answer all five clearly, you're in a strong position to decide, and you may not need us at all. If two or three of them are fuzzy, that fuzziness is usually where the costly mistakes live, and it's exactly what a first conversation is for.

The introductory meeting is free and carries no obligation. You bring the questions, we bring the experience, and you leave with a clearer view of whether anything needs to change before you retire. Plan today, secure tomorrow, and let the structure match the life you want.

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you. Almost nothing for you to do.

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • AI competitor and market analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Things people ask before booking.

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.